Stories
HOTSHOT At Boulder 70.3: Tips To Stay In Control of Your Race
Crossing the finish line of Ironman Boulder 70.3 is an inspirational moment that validates hard work, perseverance and self-belief. Athletes swim in the waters of the Boulder Reservoir, transition to...
HOTSHOT At Boulder 70.3: Tips To Stay In Control of Your Race
Crossing the finish line of Ironman Boulder 70.3 is an inspirational moment that validates hard work, perseverance and self-belief. Athletes swim in the waters of the Boulder Reservoir, transition to...
HOTSHOT at Ride The Rockies
This year marks the 30th anniversary of the annual Ride the Rockies Colorado Bicycle Tour. The six-day, cross-state tour attracts a growing community of cyclists each year. This weekend, more...
HOTSHOT at Ride The Rockies
This year marks the 30th anniversary of the annual Ride the Rockies Colorado Bicycle Tour. The six-day, cross-state tour attracts a growing community of cyclists each year. This weekend, more...
HOTSHOT at Boulder 70.3: "The Results Were Very Impressive!"
Temperatures in the 90s, elevation gain reaching over 5,000 feet, high bacteria levels in the Boulder Reservoir waters. There were many elements on June 11th that could have made the...
HOTSHOT at Boulder 70.3: "The Results Were Very Impressive!"
Temperatures in the 90s, elevation gain reaching over 5,000 feet, high bacteria levels in the Boulder Reservoir waters. There were many elements on June 11th that could have made the...
Track Star to Marathoner: Shalane Flanagan's Dedication Runs On and On
Shalane Flanagan’s career as an Olympic runner seemed like the obvious route. Her parents were accomplished runners – her mother once held the world record in the marathon – and...
Track Star to Marathoner: Shalane Flanagan's Dedication Runs On and On
Shalane Flanagan’s career as an Olympic runner seemed like the obvious route. Her parents were accomplished runners – her mother once held the world record in the marathon – and...
Beating Heat and Cramps at Ironman 70.3 Hawaii
“Challenging” and “inspiring” are words commonly used to describe the scenic course at Ironman 70.3 Hawaii. While many view Kona, Hawaii as the home of the Ironman World Championship, the...
Beating Heat and Cramps at Ironman 70.3 Hawaii
“Challenging” and “inspiring” are words commonly used to describe the scenic course at Ironman 70.3 Hawaii. While many view Kona, Hawaii as the home of the Ironman World Championship, the...
12.5 Mile Swim: Before HOTSHOT, Muscle Cramps Were "Inevitable"
DJ Atkins used HOTSHOT for the first time at the annual Swim Around Key West. After years of swimming with the constant strain of muscle cramps in his legs, DJ’s...
12.5 Mile Swim: Before HOTSHOT, Muscle Cramps Were "Inevitable"
DJ Atkins used HOTSHOT for the first time at the annual Swim Around Key West. After years of swimming with the constant strain of muscle cramps in his legs, DJ’s...