Exercise associated muscle cramps (EAMC) are generally spasmatic and involuntary contractions of skeletal muscles that occur during or immediately after exercise. They result in bulging or knotting of the muscle and usually occur in multi-joint muscle groups when contracting in a shortened position (i.e. quadriceps, hamstrings, calf).

Athletes have historically blamed electrolyte imbalance, nutrition or dehydration for their cramps … but we now know cramping is almost always triggered by hyperactive nerves pounding fatiguing muscles during exercise.  As muscles fatigue, motor neurons that induce contraction (or shortening) of the muscle fibers begin to fire uncontrollable into the muscle.  It’s this loss of neuromuscular control that triggers the onset of a cramp.

Video Transcript

( swimmer zipping wetsuit )

( biker clipping shoes into pedals )

( person running )

You can't train your way out of muscle cramps because muscle cramps don't start in your muscles.

( person pedaling a bike )

They start in your nerves. That's why HOTSHOT's scientifically proven formula of organic ingredients

(hand grabbing HOTSHOT bottle)

doesn't treat your muscles.

It goes straight to the nerve.

Cramps happen when your neurons get hyper excited and blast your muscles with repetitive and uncontrollable signals.

By stimulating TRP channels located in your mouth, esophagus and stomach, HOTSHOT prevents neurons from misfiring, boosts your neuromuscular performance and stops muscle cramps where they start.

At the nerve.

So you can push harder, train longer and finish stronger

(cyclist pedaling)

( swimmer placing goggle over eyes )

( swimmers running into the ocean )

( running group running )

( cyclist group biking )

HOTSHOT 1.7 ounces of neuromuscular performance


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